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We’re durhamlane, a high-performance sales agency committed to becoming the world’s leading partner in B2B demand generation. Here, you’ll find passionate, talented problem solvers who thrive in a vibrant and rewarding culture. That’s why we are delighted to be recognised by the UK Company Culture Awards in not one, but two categories, affirming our commitment to building an inclusive, flexible and supportive workplace.
Our team is really looking forward to celebrating, win (or almost win) at the highly anticipated award ceremony held in London. On the run up to the event, let’s reflect on the shortlisted categories and celebrate how we got this far.
The World is Your Workplace
Shortlisted for the Remote Working Initiative of the Year category
Flexibility is vital, it empowers colleagues to be autonomous, and supports their life beyond the workplace. 2023 marked the beginning of our International Working Benefit – a unique initiative that empowers our team to travel and work outside the UK for up to two months per year.
Before introducing the initiative, many of our colleagues were using their annual leave to visit family and celebrate religious holidays. Today, the benefit empowers the business to be significantly more inclusive, flexible and supportive.
Sam Vardon, Junior People Advisor at durhamlane, quickly put the idea into motion, helping employees reap the rewards of this benefit, whilst complying with our data protection policy. On being shortlisted, Sam comments:
“As a people-focused business, we are grateful to have such great exposure to other leaders who are putting a spotlight on the importance of culture. By encouraging our employees to work internationally, we can empower them to be efficient, productive and, most importantly, satisfied with their workplace – no matter where they’re based.”
Selling at a Higher Level
Shortlisted for the Best Onboarding Programme category
The world of B2B sales is competitive, and typical onboarding is not thorough enough to understand the nuances of B2B processes. This is why businesses often see high staff turnover rates and workplace dissatisfaction – ultimately resulting in service delivery issues.
Instead, our Selling at a Higher Level methodology sets a new standard of learning. It supports a combination of styles to ensure full understanding, with four weeks of practical work, coaching and classroom teaching alongside our most qualified sales experts, all followed by regular refresher sessions. The result? Our speed to client readiness has halved from six weeks to three, while client satisfaction and staff retention rates continue to soar.
Becky Falla, People Onboarding Manager at durhamlane, headed up the new onboarding approach last year with support from the wider team and our sales experts. As Becky looks to develop the programme and make it recognisable to the wider sales industry, here’s what she has to say about the shortlist announcement:
“It’s amazing to be shortlisted for the onboarding and training award. As a relatively new department we are still making improvements month on month to make sure it can get better for our new starters. By using different teaching techniques, we cover all learning styles and are proud to ensure everyone is getting the learning and support they need. We truly appreciate the recognition from the UK Company Culture Awards.”
Supporting Tomorrow’s Sales Leaders
These two initiatives not only support and nurture sales leaders, but also offer autonomy and empowerment. The benefits all key to building a workplace that works for its employees, where confidence flourishes and creativity thrives.
If you’re looking for a role in a team that values the same things as you do, take a look at our current vacancies and find out how a career in sales will unleash your potential.
