Clean Digital: Double Nominees

Hello from Clean Digital! We are over the moon to have been shortlisted for the UK Company Culture Awards 2025 in two prestigious categories: Best Agency to Work For and Best Culture Transformation Initiative. As a boutique PPC agency based in Edinburgh, being recognised is a true honour and a testament to our team’s dedication to creating an inclusive, fun and dynamic workplace that sparks innovation and excellence.

Since 2012, we’ve remained a people-centric business with our strength rooted in our team. This ethos has guided all decision-making throughout our journey. We’ve cultivated a reputation delivering outstanding client service, as well as having an impressive employee retention rate – in fact, Clean Digital’s very first employee remains part of the team a decade later! We’ve grown steadily to a strong team of 17 full-time employees, representing 8 different nationalities, adding a rich cultural vibrancy to our professional output. This diversity fuels our creativity and innovation, ensuring we remain at the forefront of the rapidly evolving PPC landscape. The transformation to a 100% employee-owned model in 2023 has been a cornerstone of our journey. This significant shift has democratised decision-making, providing each team member with a genuine stake in our success.

“As Clean Digital’s very first employee 10 years ago, I’ve had the privilege of witnessing our incredible journey from a small startup to a thriving, employee-owned powerhouse. Being shortlisted for these awards highlights not only our team’s dedication but also the transformative we’ve built together. It’s a testament to the power of collective ownership, where every voice matters and every success is shared.”

– Fraser Smith, Director, Clean Digital –

The Best Agency to Work For nomination is a testament to our dedication to creating a nurturing workplace environment. Our commitment to employee wellbeing and professional development is evident through initiatives like flexible working options, wellness benefits, and tailored training programmes. We believe that a supportive culture not only enhances job satisfaction but also drives our agency’s success. Regular social activities, clubs, and inclusive decision-making processes reinforce our community spirit. By involving all team members in hiring and organisational decisions, we ensure that our culture remains vibrant and true to our values.

“Joining Clean Digital a few months before we transitioned to employee ownership allowed me to experience the transformation in real-time. It’s been incredible to watch and be a part of this evolution. The positive and empowering environment makes my contributions feel valued, and it’s rewarding to actively shape our future together.”

– Mel Wratt, Account Director, Clean Digital –

Our transition to employee ownership is also recognised with a nomination for Best Culture Transformation Initiative. This change was designed to empower every team member, regardless of their position, streamlining governance and aligning individual achievements with our collective goals. The results have been remarkable, with increased client acquisition, improved retention rates, and an invigorated sense of community within the team. We’ve witnessed how shared ownership encourages innovation and accountability, driving us forward and setting new standards in our industry. This nomination reflects our commitment to a thriving workplace where every voice is heard and valued.

“Working with Clean Digital has been a collaborative, rewarding experience, and their focus on innovation alongside a results-driven approach has significantly boosted our digital presence. Their move to become an employee-owned business is a reflection of their core values, ensuring that those who are closest to the work and who understand our needs most intimately are now at the heart of the decision-making process.”

– Ronny Nilsson, Arden University –

The Company Culture Awards

Being shortlisted for these awards not only affirms our efforts but encourages us to continue pushing boundaries and pioneering new paths in the industry. We are grateful for the trust our clients place in us and for our incredible team whose dedication and enthusiasm drive our success. Whatever the outcome may be on awards night, we wholeheartedly celebrate the journey, our collective achievements, and the vibrant community that makes Clean Digital a remarkable place to work!

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